Application Research Of Dynamic Logo Design In Multi-media Communication

Logo is an important element for social audience to obtain information,and has different connotations and expressions in different periods and regions.Traditional logos mostly appear in a static form.The linear communication method seems to be relatively simple,and can only be transmitted by traditional media such as magazines,newspapers,and televisions.With the emergence of new media and the application of digital technology,people have more diverse ways to obtain information,and static logos can no longer meet the needs of the current era.A dynamic logo design overcomes the limitations of traditional media communication.It has the characteristics of multidimension,multi-form,and easy to identify.It has become the trend of corporate logo design today,and it has inestimable impact for enhancing corporate brand value and soft power.With the case of the S-Design Lab,the article illustrates the epochal character and importance of the current direction of dynamic corporate logo design.The article will discuss in five parts:The first part is introduction,including the main content and practical significance,the current status of research at home and abroad,research methods and basic framework of dynamic logo design.The second part discusses the concept and development of multi-media and dynamic logo design,and analyzes the formation and trend of dynamic logo design requirements in the multi-media communication environment.The third part focuses on the cases of excellent dynamic logo design,analyzes the characteristics,types and methods of dynamic logo design,and summarizes the value of dynamic logo design in multi-media communication.The fourth part explains the importance of dynamic logo design.Meanwhile,combined with practical cases,through research,analysis and display of design process,thinking about the development direction of today's dynamic brand logo design in China.The fifth part is the summary and prospect of dynamic logo design.