Multiple Dynamic Study Of Logo Design

Nowadays,we are in the era of rapid development of Internet technology and infinite expansion of information dissemination.While the application of new media and digital multimedia has become more and more popular,it has also brought earth-shaking changes to our lives.Extending to the field of design,the traditional static visual image has been difficult to meet people's needs,the manifestation of logo design also presents a dynamic development trend,and has been widely concerned by the industry.Therefore,with the support of new media technology,more emerging ways of making dynamic signs have caught our eyes,enabling enterprises and consumers to have updated experience and exploration,and forming a new understanding of the application development of dynamic signs.This article from the Angle of information transmission,In the first chapter,after establishing dynamic signs as the research object and research idea,a large number of related papers at home and abroad are collected and summarized to clarify the different research status of dynamic signs at home and abroad.Based on the analysis of existing papers and cases,this paper tries to define the concept of dynamic marker.The second chapter puts forward the background and possibility of multiple dynamic signs of logo design,starts from the concept of dynamic signs,studies the evolution,development trend and influencing factors of dynamic signs of media background in the new era,and then analyzes the trend of its development.The third chapter deeply studies the design elements of dynamic logo.From the four aspects of visual elements,dynamic language,time control and sound design,the classification and design methods of dynamic signs are sorted out.The fourth chapter through the collection of existing cases,combined with the design analysis thinking of classic cases at home and abroad,analyzes the dynamic visual application and experience of current signs,and discusses the new unity of art and technology in the background of the new media era.The fifth chapter mainly analyzes the value of dynamic logo design through the summary of the first four chapters,USES forward-looking thinking to think about the better combination of dynamic logo and new media and what problems need to be avoided,and explores its feasibility through its own practice cases.Hope to the future logo design and visual image recognition system design development has some inspiration.