Research On The Situational Design Of Traditional Scenic Spot Identification System

With the continuous development of society,people gradually turn from material needs to spiritual needs,and traditional scenic spots also begin to seek diversified tourism consumption methods.Based on the theoretical discussion and design practice of the traditional scenic spot identification system,this paper analyzes the social significance,economic significance and cultural significance of the establishment of the identification system.Combining China hosted by the author during the period of graduate student participation and meishan cultural identification system design practice cases,the park as the research object,combined with the use of human behavior psychology,study the form of a contextualized marking system,layout,color,text,constitute factors such as expression,to promote the scenic marking system optimization of the construction of the late and updated.The thesis is divided into the following parts:First of all,this paper expounds the research background,and discusses the situational study of the identification system of traditional scenic spots academic significance and practical value,for the establishment of traditional scenic spot characteristic identification system design logic to seek a theoretical basis.Secondly,according to the classification of functional principles,the identification system is divided into nameplate identification,illustrative identification,guiding indicative identification,warning identification and invisible identification.And from the micro level,the level of the middle level,macro level of the situation of the system to explore the theory.From the identification system and people,identification system and the two aspects of the study,in order to explore the traditional scenic spot identification system situational design of the basic rules and methods.Based on the concrete application of symbolic signs,text signs,indication signs,texture signs,color signs and other design elements in the identification system,as well as the processing methods of abstraction,concreteness,repetition,contrast and narrative,the situational design strategy of the traditional scenic spot identification system is proposed.Finally,combined with the actual implementation of the identification system project of China meishan cultural park hosted by the author,this paper discusses how the identification system will promote the tourism development of traditional scenic spots,and further studies and supplements the possibility of system-wide situational effect.