University Rand Visual Image Design"Multi-Level" Research

The school is the school education brand development product. When school running conditions of the homogeneity tend to be, the competition between schools developed step by step for the brand image of the competition. The brand image it must and people have mental connection, and with people as center, and the brand image must be able to build a kind of "interactive communication" situation, we should construct school brand image, will do anything forward-looking thinking, school brand is a school of education practice in the long process of gradually form for the public recognition, and have specific culture and identification symbols of a kind of intangible assets.With the development of society and the development, people pay more and more attention to brand image and attention, brand image design for today’s in the fierce competition in the school is of great significance. The development of market economy, the homogeneity between the school narrowed the gap between the school, the future of the school survival development key lies in the brand image.Marx said,"people to create the environment, also, the environment also created man."Previous school brand image design too much attention to sign as the core, establishing a standardized, hard image standard manual, simple to school brand image design is a symbol for understanding and some simple application part design integration, is very mechanical, lack of vitality, give a person only is a kind of communication, a surface of visual symbol, and can’t cause people to think, give a person with touched, and integrate into one reach consensus, thus overlook the school to brand image design multi-level research.Therefore, this paper "multi-level" concept as school brand vision image design research starting point, breaking the school brand image design ever too inflexible and patterns of conditions, in the research on the basis of the brand image, through the analysis of the domestic and foreign school brand image design, the current situation of draw out from problems, through to the school brand the visual image of the element analysis, all elements of analytical brand visual image influence; Along with the education reform, each school is to solve the problem of homogeneity, are import brand vision image system, the brand image as the solution to the problem is fundamental, but in the brand image design when still stay in previous brand image mode, the appearance of thousands a school image, give a person come with the recognition, not from this。 This article tries to traditional visual image of the basis to explore the visual image design "multi-level" possibility, let brand vision image design from the cold to the emotion, from mechanization to humanity, from budget to personalized, from the dynamic and static from a d to multidimensional, from a single consciousness to the consciousness of "multi-layer design" change, change in the past school brand of homogeneity and frozen feeling, advocate a kind of open, diversified, multi-level brand recognition system. Through the brand image of the surface and multi-tiered design with visual image and create a vital school brand image design. Try to solve the problem of the school brand homogeneity. So the school brand image design "multi-level" the idea of the system research and discussion。...