Research On Target Collaborative Management Of Construction Projects With Embedded Culture

As the pillar industry of China,construction industry has made important contributions to the growth of our national economy.With the continuous expansion of the scale of the construction industry there are more and more participants and the difficulty of collaboration among members is increasing and the requirements for project management are getting higher and higher.Target management is the key to project management.There are many reasons why the project objectives can not be achieved.The decisive factor is human factors.As an intangible resource,culture has an important impact on the values and behavior of project participants.In the final analysis,the achievement of the project objectives is the realization of the objectives of all participants and employees at all levels.From the perspective of the owner,this paper analyses the relationship between the objectives of the construction project and the causes of the internal and external conflicts between the owner and the owner,and systematically explores the coordination mechanism of the objectives of the construction project based on the culture by using the connotation,level and the synergistic ideas contained in the culture.Finally,the effectiveness of the coordination of the objectives of the cultural measures is verified by a practical case is as following:(1)On the basis of comprehensive analysis of previous studies,the connotation,characteristics and hierarchical theory of culture are analyzed.Combining the theory of goal management and synergetics,the connotation and work content of goal synergy of construction project are defined.(2)From the owner's point of view,this paper analyses the relationship and the causes of conflict between the objectives of the construction phase,the internal organization of the owner,the owner and the contractor,and establishes the cooperative optimization model of the owner's cost and the duration of the project,and the cooperative optimization model of the contractor's cost and the duration of the project.(3)Combining with the synergistic thought in culture,this paper puts forward four synergetic strategies from the material,behavioral,spiritual and institutional levels to realize the synergy between employees and organizations within the owner and betweenthe owner and the contractor.(4)On the basis of comprehensive analysis of relevant literature and listening to the opinions of experts and scholars,this paper puts forward the evaluation index system of target coordination of construction projects based on culture,establishes a fuzzy comprehensive evaluation model,and verifies the practicability and validity of achieving target coordination by culture combined with practical engineering cases.