The Practice Of Artistic Expression Of Natural Form In Brand Image Design

As the source of inspiration for art design,natural form elements are constantly familiar with,transformed and innovated,but there are relatively few researchers on form itself.The rich and unique physical features of natural forms reveal the unique aesthetic feeling of modeling.With the change of times,natural form elements,as the source of artistic creation,provide rich and colorful graphic styles,and their form and modeling also have a unique visual charm.The interactive integration of natural form elements and brand image design provides a new idea for the innovation of art design.Taking the application of natural form in brand image design as the research object,this paper sorts out and integrates the necessity and possibility of the interaction between the "form" of design and the "expression" of brand image design.The research content is as follows: the first part: combing the knowledge content related to the brand image design of natural graphics,and clarifying the purpose and significance of natural patterns in brand design practice;Part two: semantic analysis of natural form,artistic features and development direction in brand design;The third part: the artistic expression of natural form in brand design--taking the graduation design work "wonderful painting" as an example,is the key part of this paper.The first is to determine the concept and creativity of graduation design.The second is to carry on the natural form element in the brand image design,the printing supplies design,the plane advertisement design,the brand derivative design art performance and the practice.Starting from the expression techniques of form,color,space and modeling,this paper explores how natural graphics integrate with brand design forms,and expands the visual effects such as formal beauty,color beauty,level beauty and modeling beauty of brand image design.Natural form element and brand image design achieve mastery through a comprehensive study of the two,is the art of brand image design show the inevitable result of the existence and development,on the basis of not completely changed the original natural form,to explore how to perfectly natural form elements in modern design,natural form element with the modern brand image design practice,has a strong theoretical research value and practical application value,not only enrich the visual perception of people to the brand image,and promote the innovative development of diversified brand image design.