The New Dimensions Of Dynamic Logos In The Digital Age

Logo,as one of the core elements of branding,is a special visual signal for information delivery and promotion,demonstrating the characteristics of different brands.In the age of digitization,along with the development and application of new technology and new media,there has been a trend towards logo dynamization in various ways,attracting attention from the design industry.Since the dimension of time was explored with the method of dynamic logo design,we could achieve the distinctiveness like spacial mobility,narrative of overall communication,synchrony of sound and picture,and the preset interactive function,which were impossible to be achieved with the traditional static methods.The thesis explores the design of dynamic logo from two aspects.First,analyze and define dynamic logo under the context of digitization era by reviewing its production and growth,concluding its characteristics and predicting its future.Second,discuss brand value development by dynamic logo,analyze the specific problems it faces and then propose the author' s view that dynamic logo should be produced and designed from five directions:"muti-dimensional space presentation,brand story telling,sound and picture synchrony design,interactive functions preset,and friendliness expression”with detailed argumentation.