Study On The Headlines Of Mobile News Application

With the development of mobile Internet,the number of mobile phone users is increasing.According to "The 42 nd Chinese Internet Report",as of June 2018,the number of Internet users in China had reached 802 million,of which 788 million had mobile phones,accounting for 98.3 percent of the total number of Internet users.Under the background of mobile internet developing rapidly and popularizing mobile communication,it is an irreversible trend to obtain news information through mobile.Compared with the public number,micro blog account,the emerging mobile news client(also known as news client,news APP)is popular because of its professional,specific,systematic,authoritative,and save the time of mass information screening,which is suitable for the vast audience "fragmentation" of the reading habits.There is a saying goes as “A good title makes a text half successful”.With the development of information technology,we are faced with an information explosion society.There is no denying the fact that in the vast sea of information,a good title is more "eye-catching".So-called "eye of the news" news headlines play a role not only to the content of news,but also shoulder the task of attracting readers,guiding public opinion and creating social atmosphere.Nowadays,because of the change of the communication media,the segmentation of the audience group,the news headlines are attracting attention and achieving good communication effects while ensuring the accuracy and freshness of news information,all of which involve the use of language.The author chose the professional and authoritative CCTV news client(hereinafter referred to as CCTV news)as the object to study its news headlines from 2017 to 2018.This thesis is divided into five chapters.The introduction part mainly introduces the background and significance of the topic selection,summarizes and analyzes the current research situation of the news title and the mobile news client,expounds the relevant concepts involved in the article,and explains the source of the text,the research method and the significance of the research.The first chapter combs the characteristics of mobile client context by combining the content of network context and news context.In the second chapter,the definition,function and presentation form of CCTV news client title are described,the changes of title number are sorted out,and the reasons are analyzed.The third chapter discusses the words of client-side news headlines and finds out the use of pronouns in large numbers.Chapter 4 discusses the grammar of CCTV news headlines and the category of clauses,finds that the number of interrogative sentences and imperative sentences has increased,and focuses on the use of punctuation in headlines with the main features of "it is...","-ed" and "inverted".This chapter also focuses on the use of punctuation in headlines,and analyzes the non-standard use of some headings.Chapter five analyzes the rhetorical features of news title language.This part mainly introduces the classification of these words and their use in news title.The conclusion part,through the above research,points out the existing problems,and puts forward some relevant suggestions,which can be used as reference for the employees of similar news clients.