A Study On The Phenomenon Of Cross-cultural Communication Of Li Ziqi Video

In the process of globalization,McLuhan's prediction of "global village" has become a reality.The relationship between countries in the world is increasingly close,and the communication between people in various countries is increasingly frequent.Intercultural communication has become a common social phenomenon of human beings.The cross-cultural communication is of great significance to enhance the cultural soft power of our country and construct a good national image.In recent years,China has attached great importance to the "going out" of Chinese culture.General Secretary Xi Jinping emphasized on many occasions that in the external communication,we should tell the story of China well,spread the voice of China,show the world a true,three-dimensional and comprehensive China,and enhance the national cultural soft power and Chinese cultural influence.Due to the lack of appropriate content topics,communication paths and communication methods in cross-cultural communication in China,the effect of cross-cultural communication in China is not ideal,and overseas people lack a comprehensive and real understanding of China.Li Ziqi,by virtue of his short videos,has achieved phenomenal cross-cultural communication effects on overseas communication platforms,making overseas people like interesting Chinese culture,imperceptibly disseminating China's excellent traditional culture and forming a phenomenon of cultural transmission."Liziqi video" has spread Chinese culture in a way of "moistening things silently",created a miracle of cross-cultural communication in China,and become a successful case of cross-cultural communication in China.The successful way of cross-cultural communication behind this is worth studying and thinking.Based on the case study of "Liziqi video" and 104 short videos from overseas communication platform,this paper analyzes the phenomenon of "Liziqi video" cross-cultural communication,aiming to find out the successful way of "Liziqi video" cross-cultural communication,summarize the causes of "Liziqi video" cross-cultural communication,and put forward the practice of cross-cultural communication in China in the future For experience and reference.The research content of this paper is divided into five chapters: the first chapter summarizes the phenomenon of cross-cultural communication of "Li Ziqi video";the second chapter defines the concept of cross-cultural communication and summarizes the current situation of cross-cultural communication in China;the third chapter interprets the phenomenon of cross-cultural communication of "Li Ziqi video",and explains the content and effect of cross-cultural communication of "Li Ziqi video" The fourth chapter analyzes the causes of the cross-cultural communication phenomenon of "Li Ziqi video";the fifth chapter provides enlightenment for the future cross-cultural communication practice in China based on the above research results.