Application Of Steam Wave Art In Brand Design

Steam wave art is composed of fluorescent color,streamline body and dreamlike gorgeous color.It has multiple mixed styles.On the content,graphics are collaged and recombined with each other.The color rendering of gradual rainbow feeling and the visual expression of fault art modeling are also online art with rich visual image and artistic language,reflecting the distinct visual characteristics of retro,hybrid and avant-garde Using collage and recombine graphics,dynamic laser gradual change color,space form and other forms to present a new way of innovative art,and integrating it into brand design to create a new fashion trend.The steam wave art,which is popular in the design circle and fashion circle,is developing rapidly in the network media.The innovative thinking of Psychedelic retro and future sense of science and technology reflects the visual effect of the public's good memory and inheritance of the old things in the last century.This paper mainly carries on the practice research from six aspects.First,the concrete research is the summary and influence of the steam wave art and brand design,the value analysis and visual expression of the steam wave in the brand design,such as the artistic aesthetic value,the commercial application value and the social demand value.Second,it focuses on the application of the steam wave art in the graduation design "NEON Magic Cube Brand" With,through the analysis of the concept,positioning and competitive products of " NEON Magic Cube Brand " design,this paper studies how the steam wave art is applied in the practice and derivative effect of "NEON Magic Cube Brand ";from the application of symbolic visual elements,dynamic posters,cultural and creative derivatives and app software development in "NEON" brand design,it not only expands the design idea of steam wave,but also endows it with The new style and visual expression form of modern design,finally summed up the innovative thinking and creation method of steam wave art in graduation design "NEON Magic Cube Brand" design,endow it with new design style and visual expression form,enhance the brand awareness and brand effect added value,meet the personalized needs,at the same time,add the artistic connotation of rich social feelings,and obtain Sharing and challenge of brand design.