Translation Of Figures Of Speech In Bestsellers

Most previous researches on the topic of translation of bestsellers mainly focused on the readability of target texts.However,the figure of speech,which is also a prominent feature of most bestsellers,is always ignored and neglected.It is of great importance that due attention should be paid to the translation of figures of speech.To do so,it is a perfect choice to start with Super Pumped: The Battle for Uber.This book mainly presents the dramatic rise and fall of Uber,which sets against an era of rapid upheaval in Silicon Valley.It is also a corporate cautionary tale about the perils of startup culture and a live example of how blind worship can go wildly wrong.As a matter of fact,a great bunch of figures of speech have been applied in this book,such as alliteration,simile,metaphor,personification,pun,allusion and so on.Though they are common,without these effective figures of speech,the description would be rather bland and boring,or simply dull and drab,losing its present glamour.This report seeks to analyze the translation of figures of speech in bestsellers according to case studies on extraordinary examples,and to work out corresponding translation methods so as to reproduce the glamour and brilliance of the source text.Nine most frequently used types of figures of speech are classified into three types,namely: alliteration on phonetic level;simile,metaphor,personification,metonymy,pun,allusion on lexical level,parallelism and antithesis on syntactical level.As far as the translator is concerned,literal translation is better when a relevant rhetoric is available and their expressions or cultural images are close.Otherwise,amplification,omission,reorganization or word choice should be used to compensate the translation.Besides,when translating phonetic or syntactical figures of speech,four-character idioms and repetition are feasible to maintain the functional effect.