Research On Network Consensus Guidance Of Local Government Under The Mission Of A New Space

At present,the function orientation of the Internet which as the 'new space'for public aspirations and 'radiation source' of social culture dissemination is gradually presenting a deep 'Five-in-One' tendency of integration which as the 'incubator' of the economic development,the 'main land' of ideological struggle and all areas of social management innovation.The current network public opinion present a high degree of autonomy will generate 'create effection' on the incident,strong diffusivity will lead'amplification effect' on the impact of event and the significant countroversy will cause'challenge effect' on the existing social order,it will reflects the deep reason of how difficult to guide the network consensus:namely,public opinion expression overload,lack of government credibility and network 'weak',the rapid development of network technology and application,and the distorted reports of foreign media.The growing influence and huge challenges of network consensus claim a high demand and high standard on the 'Internet+' and the network ruling ability of the local government.It is directly related to the existence of the government credibility in the situation that how the government guide the public opinion when deal with the emergency,the mass incidents,the hot issues.At present,the most important and difficult task of the party committees and governments at all levels is how to improve the management level of the virtual society,grasp the law of network propagation accurately,guide the online public opinion effectively,maximize the effect on spreading 'good sound',carry forward the 'positive energy',reduce negative effect,make clear 'network new space'.This article focuses on the internal logic relationship between network consensus guidance and local government function,closely related to the basic characteristics of the network consensus guidance and the corresponding measures,by using the theory of social control,the theory of government functions,communication theory,which is started on the practice and exploring experience in part of cities in Zhejiang province and the whole province,establishing the local government network consensus guidance,creating the analysis framework of new space network,carrying out comparison and empirical study,giving solution to the functional orientation and implement strategies of local government about how to guide the network consensus,changing the study habits from the perspective of government function in the past,which is related to authoritative data with nearly two years in CNNIC and the People's Daily online,supplemented with questionnaire survey,research discussion and so on in part of cities in Zhejiang province and the whole,setting up the ability of local government network consensus guidance,creating the functional orientation and analytical framework of the new network space,building up the new network space with new perspective in carrier,system,platform,which will come up with countermeasures and suggestions from establishing education and trained system,promoting erect scientific network ruling concepts,strengthen the position construction of network consensus,expand online mainstream opinion actively,perfecting the mechanism that how to guide and disposal the network consensus,improving the coping capacity of network consensus,setting up safeguard mechanism in order to consolidate the foundation of network consensus guidance,perfecting the laws and regulations of Internet management,implement virtual social governance in accordance with the law.