Research On The Guidance Of Network Consensus Under The Perspective Of Public Management

In today’s society, the network of new media increasingly take the importantposition of public opinion, the resulting network public opinion is also graduallyreplace the traditional way of public opinion, it is novel,open, and full of vitality, inboth the formation of public opinion and public opinion’s spread pattern sides plays amore and more important role.However, We also have seen, under the new mediasurrounding the tendency of the public communication and the core value is graduallymissing. It is obvious to see the positive social effect of network public opinion,but atthe same time, the negative social effect is also obvious to be seen.Therefore, torecognize and to emphasize the spread of new media of public responsibility,emphasis the value of the public interests as the core value of public opinion guidenetwork, and how to guide and control network public opinion, how to grasp theinitiative of consensus guidance, this subject need us continue to pay attention toand to study.This paper analyze the development of china ‘s network pubic opinion whichbased on the new media environmental.Through the comparison of network publicopinion and traditional media public opinion,it define the characteristics of networkpublic opinion in a brand new way, and come up with the the necessity of the socialeffects of the network public opinion analysis and public opinion guide.Then analysisthe opportunity and challenge brought by network public opinion,and the mainproblems and causes of our country’s public opinion guidance, then from theexperience for reference and case study to explore better means of guiding publicopinion network,to explore their own three aspects through the government, mediaand Internet users, to establish the new pattern of multiple network public opinionguide,so that in the case of the renewal of the information technology environment,both to keep the positive function of network public opinion interactivity, opennessand democracy, and always grasp the network public opinion to guide theinitiative,thus can we make positive network public opinion to serve the sustainabledevelopment of China’s today.