The Government Response To Public Crisis Of Media Management Strategy Research

The public crisis is not a modern phenomenon,but it has become a modern problem because of the rapid advance of modernization.Since this century,all kinds of public crisis happened frequently all over the world,the crisis spread fast and wide influence,cause unpredictable results,to the social order is producing more and more serious influence and impact.And the media,has been playing a very important role.In particular,text messages,micro letters,microblogging,micro and other new media,the emergence and rapid spread of public crisis and response to the emergence of immeasurable impact,and these have brought unprecedented challenges to the government's response.Under the new media context,the government how to locate their own responsibilities,how to deal with the relationship between the new media,how to effectively use the new media to deal with the crisis,how to establish a new media management mechanism of normalization,are important issues must be paid attention.Based on this,this paper attempts from the perspective of government management,the new media as the focus,the public crisis as the context,through the relevant theory and case studies,to provide effective suggestions for the government in response to public crisis.