The Construction Of Police Public Image In The Context Of New Media

In recent years,with the rapid development of economy and society,the relationship between all walks of life was strengthened.The media industry as a special industry to capture development of various industries,in recent years of development,has formed the communication network becomes more and more intensive and compact.From the development perspective,the main public consciousness is being strengthened constantly.It has also increased the requirements of government departments to the public.At present,the public not only requires governments to allow themselves to participate in political life and the management of public affairs,is also trying to participation and government decision-making through the expression of public opinion.Because new media is the extension of the Internet and the traditional media industry development,represents a number of novel and unique the news,the dynamic development of the public tend to get government departments from the new media channels.In the construction of the police public image constantly present,new media language It is also spread to exit the public security bureau public image,remove the positive function of communication,a part of the new media,but there is a loss of the police public image problems.Therefore,this paper takes Shenzhen City Public Security Bureau as an example,on construction of the public image of the police in the context of new media.This paper is divided into the following parts.The first part is the introduction,introduces the research background,research significance,research status and trend,outside the topic of domestic research,innovation and research methods.The second part is an overview of the new media and the image of the police,introduces the concept and characteristics of the new media,content and significance of the image of the police,and describes the status of the image of the police in the context of new media construction.The third part is the impact of new media on the construction of the image of the police,including two aspects of positive effect and negative effect.The fourth part is the new media context.There are police image crisis,from the police force of their own shortcomings,starting to consider the police lack the perspective of practical difficulties coping with new media and new media and police image construction.The fifth part is the characteristics and Inspiration of public image construction in foreign police,the police in the United States,Britain and Singapore police and the police.The sixth part is to think,the image of the police in the context of new media construction pointed out that the police should improve their own quality,promote the benign interaction between the police and the public in the context of new media,to create a good environment and promote the development of new media.The last is the conclusion and outlook of this study.