Research On The Subject Attribute Of Chinese Online Public Opinion Crisis

With the rapid development of Internet technology and the rapid transformation of society,China's Internet public opinion's critical incidents show the multiple trend.There are lots of causes to explain it.But one of the most important factors is the initiate subject of the Internet public opinion's critical incidents.It is of great practical significance to explore the distribution law of the initiate subject of Internet public opinion's critical incidents,and to prevent and respond to it.The paper has used literature research,content analysis,mathematical statistics and other research methods,from two aspects of theory and empirical study to do a research on the characters of the initiate subject of Internet public opinion's critical incidents.Through content analysis,to explore the general characteristics of the initiate subject's attribute distribution;Analyze the attribute of the initiate subject on this basis and divide the category of initiate subject according to its attribute;This paper uses correlation analysis and other methods to analyze the relationship between the attribute of the initiator and the development of the Internet public opinion's critical incidents,and proposes the measures to deal with it based on its attribute.Through the research,the paper found that male,middle-aged people,higher education,middle upper income,married and other attributes have bigger frequency of the initiate subject of Internet public opinion's critical incidents.On this basis,the study found that the common crowd of the initiate subject of Internet public opinion's critical incidents are government officials who are suspected of violating the law,and stars with high incomes;The intermediate frequency of the initiate subjects are highly educated middle-aged teachers,high income middle-aged entrepreneurs;And the low frequency of the initiate subjects are police who were suspected of breaking the law and young athletes.By analyzing the relationship between the ten types of attributes and the impact of Internet public opinion crisis,the study found that age,education level and income level have the greatest impact on the degree of public opinion crisis.Finally,this paper put forward the main countermeasures to deal with the Internet public opinion's critical incidents based on the initiate subject:Firstly,put forward the strategies according to the general distribution of the initiate subject of the Internet public opinion's critical incidents;Secondly,propose the sub level coping strategies according to the different frequencies of the Internet public opinion's critical incidents;Thirdly,make different early warning levels to deal with the Internet public opinion's critical incidents according to the varies influence degrees of the initiate subject.