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A Study On The Path Of Obtaining Legitimacy Of Enterprises Under The Condition Of Lack Of Institutions

Posted on:2019-11-11Degree:MasterType:Thesis
Country:ChinaCandidate:H S LiFull Text:PDF
GTID:2416330545973938Subject:Business Administration
Abstract/Summary:
As a new economic paradigm,the sharing economy emphasizes the use of rights rather than ownership,effectively increasing the utilization rate of idle resources.As a typical representative of the sharing economy,the speed of development of the online ride-hailing platform that exceeds the speed of updating the current social management system,facing the lack of institutional environment,bearing greater policy risks.How to resolve the conflict between the new economic paradigm development under the technology empowerment and the old public administration system is very important.This paper conducts a case study on Chinese largest online ride-hailing platform-Didi Chuxing,from the perspective of co-evolution of organizations and institutions,to describe the case from the perspectives of the enterprise,government,and society through stage modeling.On this basis,through the staged analysis of market selection,corporate political strategy,and user acceptance behavior,we can draw on the way to get the legitimacy of the government and the result of the joint performance with government society.The results of the case study show that:(1)The development of Didi displays a bottom-up policy innovation and institutional change;(2)The path choice of enterprise development will affect its acquisition of legitimacy to a great extent.Didi trips show the legality is from the cognitive legitimacy to normative legitimacy and then to regulation legitimacy in the process of obtaining legitimacy;(3)In this mobile Internet era,the public plays a critical role in shaping the new policy;(4)the separation of ownership and use rights following the sharing economy brings a new approach to the efficient use of resources.Through the interaction analysis between the enterprises,the government,and the society,this article enriches the research on the organizations and institutions co-evolution and the study of the legitimacy of enterprises.Finally,Didi Chuxing is a typical enterprise of the sharing economy.This study also enriches relevant achievements in the field of sharing economic regulation..At the same time,this paper also gives relevant management suggestions.First,facing the lack of institutions,the enterprises acquire the legitimacy is important,and this paper provides reference for how to obtain the legitimacy and the path of the enterprises under the same situation.Second,the enterprise’s political strategy is has had an important impact on legitimacy,especially if a proactive political strategy can be used to obtain an enabling environment.Finally,enterprises should actively use social forces to win a good development environment for themselves.
Keywords/Search Tags:Sharing economy, Online ride-hailing, Institutional theory, Legitimacy, Co?evolution
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