| Nowadays,mobile Internet continues to develop rapidly.People use information such as WeChat and Weibo to obtain information and interact with each other has also become a fashion trend.How do Party and government organizations at all levels meet the opportunities and challenges of this new era and use new media tools to further Accelerating the opening of government affairs,improving the level of government services,and strengthening the interaction between the government and the people are new ideas for all government departments in all areas to carry out government services.On October 15,2013,the General Office of the State Council made a request in Document No.100.In order to further deepen the work on government information disclosure,the effectiveness of the government' s open system was greatly enhanced,and the government' s image and credibility were effectively enhanced.All departments should make full use of government affairs and Wechat to publish information,expand the audience of the masses,and increase their influence.In August 2014,the State Cyber Information Office released the Provisional Regulations for the Administration of the Development of Instant Messaging Public Information Services.Article 7 of the Regulation states:“Encourage party and government agencies at all levels,enterprises,and people's organizations to open public accounts.Serve economic and social development and meet the needs of the public."? In February 2016,the Office and the State Council jointly issued the "Opinions on Promoting the Openness of Administrative Affairs in an All-round Way",which states:“Making full use of new platforms such as Micro blog,WeChat,government clients,etc.to expand information dissemination and launch online services.,to enhance the user experience."?This means that government affairs Wechat has become the third platform for government affairs disclosure after the“spokesperson system" and "government website",and whether government websites can use micro-government micro-channels to provide services to Internet users and the practicality of services.Effectiveness is also included in the scope of government website performance evaluation.According to the 41st“Statistical Report on China' s Internet Development”released recently,as of November 2017,the number of China' s government' s WeChat public account has exceeded 200,000.More than 9,930 convenience services that can be accessed and processed through the government' s WeChat platform are involved.Medical insurance,transportation,civil affairs,food,education,etc.cover more than 30 categories in the field of livelihood.At present,the cumulative number of fans has exceeded 417 million.As a new tool for social management innovation in the new era,the government will inevitably have some new problems and new challenges in the process of developing and operating government affairs and WeChat.How to use government affairs and WeChat to provide more efficient and better services to the public are current theories.The subject of research in the field.The government's WeChat account "Chenzhou Release" has achieved certain results since it was opened.It has been ranked in the top three of the Hunan Provincial Government WeChat monthly ranking for several months.However,there are still problems such as the unclear positioning,push content,lack of attractiveness,lack of professional platform maintenance,lack of peer-to-peer interactive mode,lack of publicity,and lack of influence.Comprehensively analyze the reasons,from strengthening the importance of leading cadres to government affairs and WeChat,optimizing institutional mechanisms,ensuring efficient operation,focusing on building high-quality content,enhancing peer-to-peer interactions,responding in a timely manner,strengthening service functions,improving service efficiency,and strengthening publicity to accelerate the advancement of the public.In terms of participation,the development countermeasures for the operation of the Chenzhou municipal government's WeChat accounts were proposed,which in turn served as a reference for improving the operational effectiveness of prefecture-level municipal WeChat and providing better services to the public. |
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