Research On Government WeChat Accounts' Problems And Countermeasures In China

Launched in 2011,WeChat has gone through nearly six years of development.From the original social communication software,it grew into an open platform connecting people,people and equipment,people and businesses,people and government services,bringing about change for hundreds of millions of users.Along with the electronic government affairs to the mobile terminal,government WeChat become another new government policy platform,information exchanging and services complementing with the PC government web site,becoming an indispensable chain "Internet+public service".Government WeChat can make the public direct access to various government agencies to provide services anytime and anywhere.It becomes a "connector" between the government and the people's livelihood.The public can obtain government service projects provided by various government agencies at all times.It makes people's livelihood services far away from the Internet,such as transportation,medical treatment,pay cost,have the ability to deeply combine with the Internet and unleash great potential.Therefore,it is important to strengthen the research on government WeChat,which is of great significance to the construction of service-oriented government and the modernization of national governance.Therefore,to deepen the research on government WeChat,not only for the administrative subject is a new research topic,discussing government WeChat impact on political civilization development and social development of our country,has important theoretical significance.It is of great practical significance for constructing service-oriented government and innovating state governance.At the same time,government WeChat also gives citizens a new network political participation channels,facilitates citizens to participate in the process of social governance.Strengthening the research can promote the development of government WeChat itself.In the context of the Internet era,government information is confronted with the same challenges as other information.On the one hand,new channels of communication are constantly emerging,and existing channels gradually become silent.On the other hand,the number of Internet information is huge and is in constant renewal,and official government information is easily overwhelmed by other information.This paper focuses on the new things of "government WeChat",which mainly uses empirical research,data analysis and descriptive methods.The study of WeChat and even government WeChat abroad is almost completely blank,so we can only use the foreign scholars' study of "twitter".Besides,it is difficult to obtain the complete national data,and the official report has a certain lag.But I still hope that through this article can strengthen the understanding of government WeChat,for the development of our country government WeChat provide certain reference value,better play to the government WeChat in the role of public service and social management,promote the construction of e-government.This paper starts from government WeChat,the current phenomenon of the political life.According to the thought that "analyzing the current situation--discovering the problem--the reason analysis--put forward the countermeasures" to carry out the research.Firstly,this paper discusses the background and significance of the topic selection,and summarizes the relevant research literature at home and abroad,and clear research methods.Then,through the collation of relevant statistics report,expounding the current situation of the development of government WeChat.Combined with the related typical cases.Afterwards,the problems existing in the development of the government WeChat in China are summarized,such as government WeChat content is single,the interaction is insufficient;the government WeChat class is single,unable to meet the comprehensive demand;government WeChat's weakness of emergency management of public opinion.The main cause of these problems are:the lack of complete do guarantee mechanism system,the operating personnel to the need to further improve the quality of information technology,as well as the conceptual understanding of government affairs WeChat does not reach the designated position,not value,etc.Finally,suggestions for the development of government WeChat are put forward,including the positioning and user management of WeChat itself;strengthen the construction and interaction of WeChat and enhance service quality;implement the WeChat function integration to meet the comprehensive needs of the public;improve the operation guarantee mechanism of WeChat and promote the development of norms.Through these Suggestions,we hope that WeChat can continue to be effective in public service.