Research On The Public Opinion Guidance Of Inner Mongolia Local Government Under The New Media Environment

The ideology construction in ethnic and border areas concerns the unity,develop pment and stability of these areas,and has always been the focus of attention of our P arty and government.As a minority autonomous region,Inner Mongolia has always a dhered to the Party's propaganda and ideological work with the reality of the region,a nd has made great progresses in the guidance of public opinion for many years.Howe ver,the ever-changing development of Internet new media has brought more conveni ent information dissemination and more diversified means of communication.In the new media environment,a variety of issues such as cognition,technology,law,regula tion and other related problems have emerged,bringing the public opinion with new c haracteristics,which imposes more pressure on the government in public opinion gui dance.The government should fully understand,study and pay attention to the power of new media,grasp the right to speak in new media,and effectively enhance the leve l of public opinion guidance in minority areas.The ideology construction in ethnic and border areas concerns the unity,development and stability of these areas,and has always been the focus of attention of our Party and government.As a minority autonomous region,Inner Mongolia has always adhered to the Party's propaganda and ideological work with the reality of the region,and has made great progresses in the guidance of public opinion for many years.However,the ever-changing development of Internet new media has brought more convenient information dissemination and more diversified means of communication.In the new media environment,a variety of issues such as cognition,technology,law,regulation and other related problems have emerged,bringing the public opinion with new characteristics,which imposes more pressure on the government in public opinion guidance.The government should fully understand,study and pay attention to the power of new media,grasp the right to speak in new media,and effectively enhance the level of public opinion guidance in minority areas.Based on the hot topics of public opinion in Inner Mongolia in recent years,this paper discusses in five parts.The first part is the introduction,which mainly introduces the background,significance and relevant research results at home and abroad,and summarizes the research methods.The second part is based on the theoretical perspective to introduce the related concepts and theories,analyze the communication characteristics of the new media,and put forward the theoretical basis for strengthening the guidance of public opinion.The third part analyzes the present situation,problems and causes of public opinion guidance of Inner Mongolia local governments.The fourth part studies the good experience and good practices that the government can learn from in public opinion guidance through the analysis of government's practice.Finally,the paper puts forward some suggestions for the government to further strengthen the guidance of public opinion under the new media environment,that is,strengthening the position construction,improving the study ability,building a talent team,improving the detailed rules and regulations,and strengthening the construction of the new government media.