The Analysis On Guidance Of Public Opinion Of The Local Government Governance Under The New Media Environment

Human society has entered the Internet era,in China,the network society has also been initially generated.Once again,the Internet has brought a qualitative leap for the development of productive forces.It has had a profound impact on the development of economy,politics,culture and society,and great changes have taken place in the public opinion and media environment.However,the public opinion and the social contradictions caused by improper governance have highlighted the ability and strategy of the local government to govern public opinion under the new media environment.In this paper,the domestic group events and social opinion as the research object,select the typical case analysis,literature analysis and data analysis by using the method of case study of public opinion from the beginning to the whole process and characteristics of fermentation and development,and China's current government public opinion management system deficiencies and the successful experience of inquiry in order to construct the early warning system,the social public opinion has Chinese characteristics.