Research On Moulding Of Dalian Governmental Image In The New Media Environment

With the rapid development of Internet and new media,especially the universality and maturity of applications such as weibo and WeChat,these have greatly changed the propaganda pattern and pattern of traditional media.At the same time,under the premise of change in the mode of transmission,the government image is faced with new challenges and pressure,in addition to the pursuit of tough,such as GDP,has strengthened the importance of "soft power".Especially after the 19 th congress,have also changed,the main social contradiction in the transformation period,in the new media under the action of the "magnifying glass",some local governments previously hidden contradictions and problems have to be "on the table".Under the "flash",the government has to accept new challenges,but also new opportunities.Since 2015,under the strategy of "Internet +" further,we will make government in our country into the open,transparent,democratization,as well as the government departments at all levels government image shaping new requirements are put forward.However,the author through the early literature study found that for the central ministries and commissions to first-tier cities government has more media resources and think-tank,to a certain degree of media control,and for the local city government,they are the central policy practitioners,and practical in advancing the administrative work of the operator.In the face of the central government,under the premise of the public,the media pressure,municipal government should not only shoulders on the responsibility of shaping image,maintenance,and must be properly deal with the supervision of the media and the public accountability,is bound to be exposed to more problems.This paper takes Dalian municipal government as an example to explore the status quo,existing problems and optimization countermeasures of the government image of Dalian city under the new media environment.Paper first chapter for the introduction chapter,on the subject of the selected topic background,research significance,key words to explain,related theory and domestic and foreign literature review,research ideas and methods in detail in this paper.The second chapter carries out the research design,clarifies the sample selection and research process of the questionnaire survey,and the reliability and validity of the questionnaire.The third chapter makes a statistical analysis of the data in the questionnaire,and reveals the existing problems and causes of government image in the new media environment through detailed data.The last chapter,according to new media portrayal of Dalian municipal government the problems and reasons,put forward the new media environment of Dalian government image shape optimization countermeasures,as a representative,to explore the local government in the new media environment to shape the government positive image.