Research On Local Government Image-building Under The Pressure Of The Network Public Opinion

With the rapid development and popularization of Internet,an increasing number of people communicate and understand social development through network media such as WeChat,Weibo,portal sites,mobile apps etc.In the era of "national media",network has applied into all walks of life.Everyone can become a news editor and spokesman,and accordingly the government has turned from a controller in a leading position into a participant in national life.In the global context of information technology,even a seemingly insignificant but emergency accident in a certain area is likely to attract the attention of the whole country and even the whole world in a short time,arousing a series of concerns and comments,and even leading to questions and tortures on the government's images and administrative capacity.Therefore,how to deal with and defuse the pressure of the network public opinion,reduce its negative impact on the government image,and even turn it into an effective means of government image-building,which has become a problem that local governments need to study deeply.This paper analyzes the local government image-building under the pressure of the network public opinion by using methods like questionnaires,case studies and so on.This paper starts from the background,significance,research ideas and related concept theory of the research.The second,analyzing the characteristics of the network public opinion,summarizing the effective measures taken by local government for image shaping under the pressure of the network public opinion and achieved results,which leads to the phenomenon of smearing the government.Then taking the M Districtof Fuzhou as an example,this paper analyzes the problems existing in the image shaping of local government under the pressure of the network public opinion,and explores the causes and adverse effects of these problems.Finally the author recherche on the causes of the above problems,and combines the actual situation of the M District to explore and put forward the countermeasures for shaping the image of local government under the pressure of the network public opinion.It mainly discusses the following three aspects:improving the network public opinion mechanism,perfecting the government network information platform and building a professional talent team,and tries to put forward some targeted and exercisable suggestions for the image shaping of the local government.This paper seeks to propose methods to shape the image of the local government in the context of the Internet era,with a view to providing some inspiration and reference for the image building and practical activities of local governments in China in the future.