The Research On Development Strategy Of QZWD Law Firm

QZWD Law Firm,restructured by the state-owned law firm directly under Jiangxi Provincial Justice Department in the 1980 s,by the combination with the partnership law office in the province at that time,established in August 2003 and newly formed a comprehensive partnership law firm with large-scale,specialization as well as team operation,presents itself with a solid strength and high brand awareness,maintains a rapid development speed,and increases business revenue year by year.But facing the fierce competition environment in the legal service market,how to maintain the advantage in the competition? What competitive strategy is adopted to achieve its own value and objectives? How to continue to scale up? All of these issues are in urgent need to tackle by the QZWD Law Firm.Therefore,according to the progressive thinking structure,firstly,this thesis analyzes the basic theories of Chinese lawyers,law firms and enterprise strategic management,and studies the basic concepts and historical evolution of these three.Secondly,itcompares the development status of domestic and foreign law firms,taking foreign excellent management experience as reference examples,reviewsthe weaknesses and disadvantages of domestic law firm's development and management;Thirdly,it introduces the basic situation of QZWD Law Firm,and summarizesthe advantages and disadvantages of QZWD Law Firm.Fourthly,basing on using PEST analysis and Five Model analysis to evaluate internal and external environment and market competitiveness of QZWD Law Firm,this thesis formulates QZWD Law Firm's strategic positioning and strategic choice;Finally,on the basis of considering all the content above,this thesis proposed the strategic implementation plan of QZWD Law Firm,including the characteristics of the marketing strategy,strengthening the brand image,practicing a system of flexible talent management,using advanced technology such as information technology etc.