Study On The Management Of Public Opinion On Mass Emergencies By Yiyuan County Government Of Shandong Province

With the development of electronic information technology,the information environment is becoming more and more transparent.Public opinion,as a powerful "software power",will not only affect the course of events,but also affect the behavior and consciousness of citizens.Especially since the beginning of the 21 st century,with the deepening of social interest relations,mass emergencies are increasing.Mass emergencies online public opinions not only combine the characteristics of emergencies,but also increase the speed,anonymity,cross-regional and other characteristics of network information transmission.In addition,they also combine the diversity and irrationality of online public opinions.In the face of these characteristics,the government in the management of network public opinion,to mass accidents to response timely transformation of traditional emergency handling,to correctly guide public opinion make active,encourage social forces to participate in many practical issues stand in the perspective of people's thinking,specification of citizens in the network,the implementation of effective supervision,avoid because the network public opinion transmission caused panic among people,eliminated due to the negative effect caused by events.Since the 19 th national congress of the communist party of China(CPC),the country has deepened governance reform,made innovation and coordinated development,assisted the modernization drive,and pursued a comprehensive modernization governance system.County government as a grass-roots political power organization,under this background,the focus on the government at the county level,the governance theory,the 4 rcrisis management theory as the framework,for mass yiyuan county government emergency management of network public opinion research,combing mass incidents,network public opinion and mass incidents related concepts of network public opinion management,clarify its relevant factors,and by collecting literature data,field survey and the interview way to network public opinion yiyuan county government governance when the results obtained and the problems in the key,through the discovery of yiyuan county government network public opinion the governance body power and responsibility is not clear,Work harder,public opinion management means,public opinion management procedure complex,lack of normative and public opinion of the feedback evaluation work does not reach the designated position,and then in view of the problem of reasons for analysis,the reason for the network public opinion management consciousness,imperfect benign interactive communication mechanism between the government and citizens,network public opinion management coping mechanism is not perfect,the network public opinion management security system is not perfect,and put forward the countermeasures aiming at the problems and reasons,i.e.,improve the management ability to cope with the situation,the main responsibility to strengthen the benign interaction between the government and citizens,improve the network public opinion management response disposal mechanism,and perfecting the network public opinion management security system.The research can provide some reference for the county-level governments to deal with mass emergencies in the future.