| In the new media era,it is an important work to do a good job of publicity to promote the common development of regional economy and humanities.This paper studies the propaganda work of Hotan area in Xinjiang in the new media era,combining with the corresponding case data of Hotan area in Xinjiang.This study first uses the literature method to understand the current situation and characteristics of the government's propaganda work;secondly,combined with the work case analysis method,it puts forward the existing problems by analyzing the actual cases of the government propaganda management work in Hotan District,Xinjiang;secondly,it analyses the reasons for the problems;finally,it puts forward the main countermeasures to solve the problems in the government's propaganda work in combination with the characteristics of Hotan District,Xinjiang Help the Hotan region of Xinjiang to improve the quality of the government's propaganda work.Through the research,it is found that in the new media era,the government of Hotan District in Xinjiang has some problems,such as low audience evaluation,insufficient publicity efficiency and lack of enthusiasm of foreign publicity personnel.The reasons for these problems are lack of innovation in publicity content,outdated content,too traditional publicity means and channels,lack of publicity ideas and innovative publicity talents.Combining with the existing problems and the reasons for the problems,three countermeasures are put forward: first,to strengthen the construction of mainstream websites and innovate the novelty of content;second,to innovate propaganda means and construct a big propaganda pattern;and finally,to do a good job of propaganda on major themes and cultivate professional talents.Through the discussion,we can realize that in the new media era,to do a good job in propaganda work is of great significance to promote the common development of economy and Humanities in Hotan region of Xinjiang. |
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