Research On The Problems And Countermeasures Of Publicity Work Of Guangrao County Government Under The Background Of New Media

Publicity has always been a work that the party and the state attach great importance to.From the policies and decrees of the Central Committee to the highlights of the work carried out by the grass-roots government,publicity is needed to expand the scope of knowledge and widely build consensus.With the advent of the Internet era,new media came into being.In this context,the top-down government propaganda work in China is also undergoing profound changes.As a grass-roots governing unit,the county level government directly faces the masses,and needs to keep pace with the times,conform to the development trend of the times,and make new media become an important means to promote the publicity work.This paper objectively explains the current situation of the publicity work of Guangrao County Government,and deeply analyzes the main problems faced by the publicity work of Guangrao County under the background of new media,and puts forward corresponding solutions.Based on the theory of flat mechanism,incentive theory and two-way communication,this paper introduces the current situation of propaganda work in Guangrao County under the background of new media by using literature research,case analysis and investigation.Guangrao County has a special propaganda organization,and the propaganda department is the leading department of the county’s propaganda work.It has two public institutions,namely,Guangrao County network security and information service center,Guangrao County Volunteer Service Guidance Center,and county financial media center.At the township level,8 townships in Guangrao County have publicity outlets,which are responsible for docking with the Publicity Department of the county Party committee and carrying out the publicity work of the whole town.In the actual work,the Propaganda Department arranges annual propaganda tasks for each township in the way of hard tasks.Under this pressure type system,the propaganda work of the whole county can be completed step by step,which plays a good role in promoting the popularity and reputation of the whole county.But there are also some problems,such as the low initiative of the staff,the nonstandard management of the propagandists,the lack of effective supervision means for the self media,and the lack of effective disposal methods for the network suddenmajor public opinion.Facing the main problems existing in the propaganda work of Guangrao County under the background of new media,this paper puts forward the following countermeasures:first introducing flat propaganda mechanism,which mainly includes fully delegating authority and strengthening information construction;second,improving the overall construction level of county-level propaganda team,which mainly includes strengthening the construction of propaganda backbone force,implementing incentive mechanism and strengthening the training of propaganda personnel The third is to strengthen the supervision of network security and public opinion,mainly to improve the working mechanism,create a good public opinion environment,speed up the issuance of guidance for the development of information technology in the county,promote the construction of Internet command center,and strengthen the construction and management of the team of online reviewers;the fourth is to establish a good two-way communication mechanism,mainly to widely absorb public opinion and guide the public to express rationally in various forms.