Research On The Problems And Countermeasures Of Government Wechat Of Grass Roots Government

With the rapid development of information technology,the Internet has become a new generation of infrastructure.The large-scale production of intelligent terminals has provided technical and platform support for the emergence and development of new media.The new media platform represented by WeChat has more than 100 million users.The public gradually expresses their own interests through online channels.In the context of the new era,the key to improving citizens'sense of public service access,life happiness,and security lies in improving citizens'satisfaction with public services,which is closely related to building a service-oriented governm ent.Government WeChat provides a network bridge connecting the government and the masses As a grassroots government,it is necessary to give full play to the role of government WeChat platform,establish the concept of communication as a service,authoritatively release information on government public decision-making,progress,problem handling and other links,timely release information about people's livelihood concerned by the public,and actively expand new service needs Express channels,cultivate platforms and social foundations for service information dissemination.At present,government departments at all levels have basically opened WeChat public platforms for government affairs.However,the development has only been a few years.Government departments at all levels are "crossing the river by feeling the stones",especially the grassroots governments.Problems and difficulties often cannot be dealt with in a timely and effective manner.This article is based on the theory of service-oriented government and the theory of citizen political participation.By combing the connotation and characteristics of government affairs WeChat,the Jimo District of Qingdao is selected as an example.Providing a full range of government information services,enhancing user reading experience,enhancing interaction with the masses,and providing convenient services have played a positive role.At the same time,we have also seen that the construction of a soft environment for government affairs WeChat platform has lagged behind,and too much attention has been paid to publicity and public opinion The role of management and control,lack of professional talent reserves,imperfect safety management mechanism and assessment mechanism have led to an unbalanced function positioning of the grassroots government government WeChat platform,poor service awareness,low frequency of information release,unreasonable time,insufficient originality of information content and user concerns.There are problems such as deviation,more traditional way of presenting information,lack of interaction mechanism for message feedback,low professionalism of management personnel,and insufficient smooth linkage of multiple platforms.In order to effectively solve these problems and improve the effectiveness of grassroots government and government affairs WeChat,it is recommended to start from improving the precise positioning of planning and design,provide services to the masses,strengthen the linkage between platforms,find out the development direction of grassroots government WeChat,and gradually improve the operation and management mechanism Further strengthen team building and focus on professional training of personnel.From the perspective of information content,people-oriented,innovation-driven lead content upgrade,adjustment of release frequency to meet the needs of the masses,strengthen interaction and guide the masses to participate in public affairs,put forward the skills to increase the popularity of government WeChat public account,through measures such as supervision and evaluation and incentive system Continuously improve the management effect,provide a feasible path for the grassroots government to develop government WeChat,promote the government WeChat platform to become an important starting point for the grassroots government to optimize services and improve efficiency,and promote the government to move towards a service-oriented and intelligent direction.