Influence Factors And Formation Mechanism Of Continued Participation In Online Innovation Communities

Online innovation communities(OICs)are gradually becoming a new approach for enterprises to reach technical innovation.However,it seems to be difficult for these OICs to solve the problems of low member participation and insufficient user viscosity.Existing studies have paid much attention to motivation for community members' initial participation,while less attention has been paid to community members' continued participation.Therefore,few instructions can be provided to OICs for member management.In this context,it may be necessary to study on continued participation behavior of members in OICs and analyze influence factors and formation mechanism of such behavior,in order to conduct better member incentive and management.Based on the research question,the thesis first reviews and summarizes the main context,methodologies,and research results of existing studies.Then,the thesis puts forward research hypothesizes,establishes a research model,and testes these hypothesizes and research model with the method of structural equation modeling.To explore the formation mechanism of members' continued participation in online innovation community,and further expla in the influence of some factors on continued participation behavior,the thesis selects continued participating members in OICs for case study.Based on the research results,the thesis finally gives some suggestions on how to strengthen user viscosity in OICs and motivate members for continued participation.This thesis shows that,through expectation confirmation and satisfaction,perceived usefulness has a significant impact on continued participation.Social network incentive is also an important factor influencing continued participation intention.In addition,the thesis finds that members' initial participation behavior in online innovation community can be affected by internal motivation and perceived value;post-adoption behavior would be influenced by expectation confirmation at initial participation stage;while continued participation behavior can some extent be attributed to subjective consciousness and social influence factors.The thesis may enrich existing research on member behavior in OICs,and provide some new ideas for member incentive and management.