Government Image In Shantytowns Transformation

At present,China is in an important stage of social development,facing unprecedented development opportunities and challenges.Government image has become an important part of the credibility and reputation of the government.The good government image,is the intangible wealth,is conducive to enhancing the cohesion and appeal of the government,is conducive to improving the administrative efficiency of the government,promoting the smooth development of China’s economy society,is promoting the development of a well-off society.With the continuous improvement of public quality and democratic consciousness,the demands of the community for the government are getting higher and higher,and the good government image becomes the important cornerstone of the government’s public recognition and support.In this paper,the combination of case study and comparative research is used to analyze the specific presentation of the government image in a project,and put forward the countermeasure according to the research conclusion.On the basis of studying the domestic and foreign academic theories on the image of the government and the transformation of shantytowns,taking the image of the government in the shantytowns of Haikou City as the research object,this paper summarizes the characteristics of the sheds and the image of the government,Objective evaluation and analysis of its government image system and shaping the communication;compared with the domestic Shenyang City,Huangshi City,foreign London City,New York City and Seoul City,from a number of dimensions of shantytowns in the transformation of the government image to explore and research,with a view to For the other cities in the shantytowns to enhance the image of the government to provide experience.Chapter 1 is briefly introduces the background and significance of the research,the research status at home and abroad,the research objectives and method.Chapter 2 defines the concept of"government image"."shantytown" and other related concept,put forward the government image shaping stage and communication model.Chapter 3 combs the history of the shantytowns transformation in Haikou,analyzes the image of the Haikou Government and summarizes the image characteristics of the Haikou Government.Chapter 4 compares the government image of the three cities in China,and draws the conclusion that the city value leads to the difference of the government image.Chapter 5 combs the classic transformation project of Britain,America and Korea,analyzes the government image and the transformation process in the transformation.Chapter 6 compares the image of the government in the transformation of the four countries,because of the social development stage,cultural awareness and other factors,the government image has its own characteristics.Learn from the experience of other countries,in order to enhance the image of the government,the author put forward the systematic construction of the image of the government,institutionalized government image shaping,scientific dissemination of government image of the countermeasures and suggestions.