Research On The Role Of Confucius Institutes In The Dissemination Of National Image

Whether a country has a good national image is one of the important criteria to measure the strength of national soft power.Having a good national image can win higher international influence,also can promote the development of economy,and can bring good brand effect to the country.All along,the importance of national image has been generally recognized by all countries in the world,thus promoting the rise of cultural diplomacy aimed at shaping a good national image.The establishment of Confucius Institute in 2004 opened a new mode of Chinese cultural diplomacy.While promoting Chinese and Chinese culture,it showed the image of a big country with different past approachable and life-oriented through the group of Chinese volunteer teachers abroad as interpersonal communication.Confucius Institute as a non-profit national educational institution,its purpose is to make the people of the world understand China further through Chinese teaching and cultural promotion,and deeply feel China's "harmony" as the expensive and good national image.The construction of Confucius Institute has made Chinese blossom everywhere in the world,which can not be ignored in promoting the soft power of the country,promoting economic and trade exchanges between countries and foreign development and has a deeper strategic significance.It is also through the establishment of Confucius Institutes to show the world people a miniature version of the national image.