Research On The Development Strategy Of Red Tourism In Lu’an

Since the 1990s,China has stepped up its efforts in economic and social transformation and development,focusing on promoting the development of tourism industry and making it an important driving force for economic development.Local governments have focused on taking measures to promote this new,environmentally friendly and sustainable industry,and tourism has entered a stage of rapid development.Since the 21st century,Chinese people’s material life has been constantly enriched,and people’s pursuit of spiritual and cultural entertainment is more and more urgent.At the same time,red tourism,bearing the value of red education and patriotic education,has been widely concerned by the society and loved by the public due to its importance in the tourism industry,and has become an important tourism method widely recognized by the public.Through the study found that luan unique advantages including red red tourism resources are rich,wide distribution density and the development of the natural beauty is its advantages,its disadvantages have focused on the lack of a scientific and reasonable planning,development relatively late,lack of publicity,poor infrastructure,lack of tourism talents quality is not high,the development opportunities including the rapid development of the tourism industry at home and abroad,the local government to the attention of the tourism industry,especially the red tourism,the traffic condition is gradually shift;At the same time,it also faces challenges including increasingly fierce external competition and gradually diversified market demand.Under the favorable situation of red tourism at home and abroad,luan red tourism has achieved good results,and its development level has been improved to a certain extent,which has promoted the local economic development and the improvement of people’s living standards.But the current luan red tourism,there are certain problems,embodied in the red tourism scenic area development lags behind,the red tourism resources lack of consciousness of brand strategy,red tourism resources scattered,consolidation strength is not strong,red tourism awareness is not high,not enough publicity,etc,these problems and restricted the healthy development of the current luan red tourism.The reasons are analyzed,including poor economic foundation,backward infrastructure,insufficient external development support,lack of opportunity for rapid development,and poor comprehensive planning of red tourism,which must be paid attention to and solved quickly in the future.Aiming at the existing problems and reasons of luan red tourism,the development strategy when red tourism as the core,strong fashion luan tourism industry cluster,development of publicity,continue to cultivate the brand of tourism culture,enhance the product experience design,enhance the level of personalized service,the implementation of the protection and management measures,strengthen the red tourism development,pay attention to the protective development,and promoting the sustainable development of red tourism is given priority to,make sure you are able to promote luan red tourism healthy and steady development.