Study On The Action Strategy Of Charity Supermarket In The Perspective Of New Institutional

In the context of the global public sector restructuring,the third department undertake the functions of government,the transformation of the development strategy and continue to develop new models of development.China is currently facing the economic and social transformation,the interests of the structure system is changing.Under this pressure,the third sector is also constantly adapt to the environment and self-optimization.Charity Supermarket is a new form of non-profit organization.It is a new organization form of the third department to solve the social problems.Our country is still in the initial stage of the development of charity store,but from the practical case,it has achieved some success to a certain extent,can achieve self hematopoietic,selfdevelopment purpose.However,China's current third sector management is still not out of the "dual system" management mode.Under this situation,is Charity Supermarket still able to play its role? This is an important issue in this article.The new institutionalism theory break through the traditional efficiency mechanism,through the emphasis on regulation,norms,cognitive and other factors,the establishment of a legal framework,and on this basis to explore the interaction between the organization and the environment,to explain the good theoretical basis for the charity supermarket.Under the concept of "organization field",the new institutionalism theory discusses the organization's stakeholders and their relationship to the development of the organization.Under the framework of the new institutionalism framework,to explore the charity supermarket has important theoretical and practical significance.Compared with the traditional third sector organizations,the Charity Supermarket,which has a strong ability to obtain resources,and therefore less depended on other related parties.Therefore,to a certain extent,the government and other related subjects will enter into an equal dialogue and communication.But in the face of different types of institutional pressure,charity supermarket will choose a different strategy to seek development.In this paper,we make the following innovations: 1.the use of new institutionalism analysis of Charity Supermarket,focusing on the study of the organization for the environment,not the traditional government system pressure.2.On the basis of the domestic and for-eign new institutionalism theory,its application in enterprise researchand prevention local non-profit organizations combined to explore th-e rise of nearly.3.Based on the background of social enterprise,asthe characteristic of "resource dependence" and "dual management" t-o analysis the relation between state and non-profit organization,changed into focus on the process of adapting to the changing environment.