Research On The Development Strategy Of LZ Online Education Company

At present,with the continuous development of Internet technology,online education is becoming more and more popular.Many traditional education has been transferred to online platform,and the scale of the online education is constantly expanding.How to flourish has become an important problem for online education company.With the increasing popularity of civil servant exam,there are more and more company appear,and the competition is becoming increasingly fierce.Although the online training of public examination appears later than other industries,the competition is becoming more and more fierce in recent years.In addition to the original traditional company continue to move to the line,there are many new entrants.LZ online education company was established in 2016,is a professional online training of civil servants online education institutions,the company is now using WeChat Mini Program as the platform after several years of development,it has developed to a certain extent,but if it wants to further develop and strengthen,it must find out development strategies in accordance with their own conditions.The purpose of this paper is to find out its development strategy.In this paper,the background and significance of the topic are described at the first,and the main research contents are introduced.Secondly,the paper analyzed the development environment of LZ online education company.Based on the analysis of the internal environment,such as the development,the structure,the data of users,and the ability of the company,The existing problems in the current development are put forward,and the causes of the problems are analyzed.This paper also analyzes the external development environment,competition environment and the demand of the civil servant exam education.It is concluded that the opportunities and threats of the development of the company coexist,the advantages and disadvantages coexist.Finally,through the above analysis,this paper puts forward the development strategy in line with the actual situation of the company.The company should constantly improve the product quality and enrich the content of the product,at the same time,reducethe cost,develop differentiated product,increase marketing channels and marketing activities,the company could start an traditional interview courses to increase revenue.The company should increase corporate financing,and team building to ensure that it can meet the evolving needs of the company.It also puts forward that the development of the organization should be guaranteed from the two aspects of human resources and capital.