Research On Government Wechat Service Optimization From The Perspective Of Public Participation

At present,the pace of development of information technology in society is accelerating,the rapid development of the Internet,the government to continuously strengthen the penetration rate of e-government,strengthen the construction of e-government services,the establishment of government from 2014 to the present,although not to 4 years,government WeChat has its outstanding impact Force to become the latest e-government platform.The emergence of government departments,making the government departments to change the way the information released in the past,to achieve equal exchanges between government and citizens.The government service function has further met the actual demand of the public,which makes the government's livelihood services more efficient and the level of public service has been improved rapidly.The government WeChat has become a platform for the exchange of government and citizens,forming a new way of public participation.Government WeChat will conducive to the government to improve the level of government services,will conducive to the realization of public participation.American administrative scientist Robert B.Denhardt put forward the "new public service theory",the theory proposed and advocated "serving citizens as the core" and a series of views,these views provides an important theoretical ideas.This article takes the public participation as the research perspective,takes Dunhart's "new public service" theory as the guiding ideology,through the selection of "youth Shanghai" government WeChat as a typical case analysis,found the development of government WeChat problems,The underlying causes of the problem,and finally put forward the strategy of optimizing the government WeChat.The first chapter of the article introduces the background and ideas of the research,and illustrates the new method of government innovation in the background of reform.Then the second chapter defines the government WeChat and the related concepts in the article,explains the background and connotation of the new public service theory,and the enlightenment of the theory on the research.Then,it analyzes the current situation and problems of the operation of government WeChat,and discusses the state and problems of public information,public participation and public service through the typical case of "Youth Shanghai",and puts forward the unbalanced development of government micro-Lack of political influence,service can't meet the needs of the public,the lower participation of citizens and other issues.The fourth chapter analyzes the reasons of the existence of government WeChat from both the government and the public.At the end of the article,combined with the new public service theory,put forward three countermeasures,the first is to improve the law,the second is to enhance the public service capacity of government WeChat,the third is to increase the public participation of government WeChat for the government to further improve the government WeChat development strategy provides a reference,hoping to further enhance the service capacity of government WeChat and public participation.