The Influence Of Group Behavior On Social Media Rumor Propagation In Emergencies

In recent years,the phenomenon of spreading rumors in social media after some emergencies has gradually attracted the attention of the academia and the society.And the influence of the group events caused by the rumor can not be ignored,and it also causes the academic circle to think about the communication mechanism of the social media rumor.Therefore,this paper studies the role of group behavior in sudden events and discusses the influence of social media group behavior on the spread of rumors in emergencies.First of all,based on the analysis of the factors influencing the group behavior on the impact of user groups to construct social media rumor selection model,using structural equation model analysis of factors influencing the choice of communication behavior.Secondly,based on the above analysis on the factors of the formation process of interaction of social media group behavior,combined with the theory,constructs the interactive model of group behavior,to explore the mechanism of social media users group members interact and evolution mechanism.Then,the establishment of group behavior of cellular automaton model selection,detailed description and analysis of the specific change process of group behavior,change of personal and environmental factors that affect how social media users choose to group members in the face of rumors,and the influence of user groups on social media selection and influence degree.Finally,based on the result analysis,the related suggestions on group behavior are put forward from the aspects of environmental factors,groups and personal factors.Through the investigation group behavior in emergencies of rumor propagation,interaction and behavior choice of user groups of social media is ordered to follow,but also can be shaped,can effectively guide the group behavior through social media,so as to reduce the spread of rumors,conducive to social harmony and stable development.