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Research On The Measure Of Social And Enterprise Competition Cooperation In Xidi Scenic Spot Of Anhui Province Under The Background Of Restructuring

Posted on:2019-03-03Degree:MasterType:Thesis
Country:ChinaCandidate:Q LiFull Text:PDF
GTID:2416330563498308Subject:Human Geography
Abstract/Summary:PDF Full Text Request
In the development of original traditional villages,community residents play a vital role;And the community residents' perception measure of the competition degree of social enterprises can,to a certain extent,indicate the degree of harmony in the development of the scenic spot.This paper applies the theory of competition,the theory of relative deprivation of tourism,the theory of weight increase,and the SPSS,AMOS software and its structural equation model to conduct surveys and interviews in Xidi Scenic Spot,Anhui Province,and build a joint venture of the Xidi scenic spot.Degree model,and then measured the degree of social enterprise competition.The article is divided into six chapters.The first chapter mainly describes the basis of the topic selection,and summarizes the related researches on community participation,empowerment,and Anhui Xidi at home and abroad.In addition,the research significance,research content and research methods of this article are briefly described.The second chapter is the theoretical basis of this article.First,it defines the basic concepts,and then elaborates on the theory of competition,the theory of relative deprivation of tourism,and the easement rights,and made the simple introduction of SPSS and AMOS method.The third chapter introduces the general situation of Xidi scenic area,the development stage and comparison of Xidi operation.This paper analyzes the characteristics of the cooperative behavior of the social enterprises in Xidi scenic spot and the problems and causes of Xidi's competing behavior.The fourth chapter is the key research part of this article,puts forward 14 research hypotheses,and builds the model of the cooperative degree of the social enterprise in the scenic spot of the corporate social enterprise,and does the research and design which Including the preliminary preparation for the investigation,the formal implementation phase,and the statistics and analysis of the data.The reliability and validity of the data were analyzed.Exploratory and confirmatory factor analysis was performed on the data.Then the structural model was verified and corrected with SMOS,and finally the analysis of the scenic co-competitiveness of the social enterprise.In the fifth chapter,CoordinatedCountermeasures and Cooperation in Anhui Xidi Tourist Community,and put forward two countermeasures,starting the system of the easement system and perfecting and improving the security system.The sixth chapter is the conclusion and prospect of this article.The research shows that the structural equation model consisting of 28 variables can fit the sample data well,and has a better explanatory power for the community co-ordination degree of Xidi scenic spot.Among them,the degree of contribution to the scenic spot is positively correlated with the support of the community residents;it has a positive influence on the trust of the management institutions and the development income of the participating scenic spots;the development revenue of the participating scenic spots has a positive effect on the competition degree of the scenic spots;the support of the community residents has a positive impact on the competition degree of the resorts in the scenic spots;the relative deprivation of tourism has a negative effect on the competition degree of the resorts in the scenic spots.After the analysis of the model,the feasible countermeasures are given to the existing problems,and the usability of the model is further verified.In this paper,the theory of relative deprivation of tourism and the theory of weight increase are used to the model of cooperative degree of the cooperatives in the scenic spots.Broaden the existing model,in order to provide theory reference for related research in the field.
Keywords/Search Tags:Social enterprise competition degree, Coopetition theory, Easement, Structural equation model, XiDi scenic spot
PDF Full Text Request
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