The Pricing Model Of Government Purchasing Community Home-based Elderly Care Services

Community home-based pension is the main body of the maintenance service system,which has the characteristics of public service.Compared with the direct provision of home-based pension services by the government,it is more efficient to purchase home-based pension services from social forces.In this study,taking 50 Municipal Government Procurement Network bidding and publicized government purchase of home-based pension service projects as examples,the content and pricing model of government purchase of community home-based pension service in reality are discussed,and the operation mechanism,application scope and key issues of typical pricing model are sorted out and analyzed,so as to provide reference for government purchase of community home-based pension service pricing,and at the same time for government purchase.Behavior and pension services industry to provide support for the healthy development of industry.This paper mainly discusses the application of five main pricing modes and the problems that easily arise.The cost-plus pricing model of government purchasing community home-based pension services is mainly applicable to the pricing of high-end and middle-end pension services purchased by the government,which not only guarantees the price stability of such high-end and middle-end pension services,but also improves the efficient provision of such pension services through government regulation.This model may produce cost "black hole" in specific application,lead to the deterioration of hematopoietic function of pension service providers,the scientificity of pension service price regulation department may be questioned and the "rent-seeking" behavior may be caused by administrative power intervention.The pricing model of return on investment of government purchasing community home-based pension services is mostly applied in the middle and high-end pension services with high market share.Its main advantage is that it can fully ensure that the established profit target of pension service providers can be achieved.However,the application of this model is affected by two major constraints: the competition of market price and the change of market demand for pension services.The comparative pricing model of the government purchasing community home-based pension service market is mainly applicable to the areas where the pension service market is mature,the pension service industry system is relatively developed,there are sufficient and the pension service provided can be replaced.The market competition pricing model of government purchasing community home-based pension service takes the service price of competitors as the main reference basis for pricing their own products.The differentiated pricing model of government purchasing community home-based pension services mainly refers to providing pension products and services according to two or more prices which do not reflect the cost difference when providing pension services.The main problems and difficulties in the application of the latter three market pricing models lie in the unreasonable pricing standards and structure,the complexity of the old-age service itself,the difficulty of reasonable pricing and the lack of multi-party communication and consultation in the pricing of the old-age service.On the basis of this study,the pricing guidance of practical application level is put forward: in the practice,the operating mechanism of each pricing model is different,the government needs to use a variety of pricing models for different community home-based pension service content and market.