Research On The Influencing Factors Of The Reputation Of Local Grass-roots Government

The reputation of local grassroots government is an important guarantee for the effective governance of our government.At present,the public in some areas has a low reputation for the reputation of the local government.Some local governments have a clear understanding of the factors affecting their reputation,while domestic research on the reputation of local grassroots governments is relatively rare.In view of these problems,in view of the current domestic research situation,the author attempts to use the three-dimensional evaluation model of reputation based on the perspective of government public relations,and conducts a practical exploration on the factors affecting the reputation of local grassroots government.Through in-depth analysis of the collected public interview data and questionnaire data,this study analyzes the internal dimensions and current status of local grassroots government reputation,and discusses the influencing factors of local grassroots government reputation and the influence of various influencing factors on their different dimensions.Try to propose specific measures to enhance the reputation of local grassroots governments,and provide an effective reference for local grassroots government reputation management practices.The paper was divided into the following parts:The first part mainly elaborates the background of the topic and proposes research questions.From the perspective of contemporary social development,we realize the real problem that the reputation of our government,especially the local grassroots government,needs to be improved;the theoretical development and application practice of reputation research lay the foundation for the feasibility of government reputation research.In view of the above situation,the author puts forward the main research questions of this paper,namely the research on the influencing factors of local grassroots government reputation.The second part mainly reviews the research content.The government's reputation is developed from the theory of reputation.The author summarizes the existing reputation theory and reputation measurement methods,and analyzes the research status of the government's reputation by domestic and foreign scholars,which provides ideas for the research of this paper.The third part mainly expounds the purpose,ideas,significance and methods of the research.Through normative analysis,combined with qualitative research and quantitative research,using empirical research and other methods,based on the literature,interviews,hypotheses,design questionnaires,data analysis ideas,carried out a series of work.The fourth part mainly carried on the research summary and the suggestion.Combining with the content of the study,the paper put forward some suggestions for local grass-roots governments in governing,in order to help our grass-roots governments improve the level of reputation management.The fourth part is mainly the process of making assumptions about the problem.According to the attitude theory,the local grassroots government reputation is divided into three dimensions: cognition,emotion and behavioral tendency.Through literature summarization and interview summarization,the factors that may affect the reputation of the local grassroots government are obtained,and the factors of different local governments are different.The impact of the dimension is assumed.The fifth part mainly designs questionnaires.According to the literature,the relevant research variables are measured,and the items and questionnaires are formed.The small-scale prediction method is adopted,and the appropriate groups in the appropriate areas are selected for distribution in combination with online and offline methods,and the results of the questionnaire are recovered.The sixth part mainly uses SPSS for empirical analysis.Including basic data analysis,exploratory factor analysis,reliability and validity analysis,analysis of variance,and regression analysis.The analysis results show that the reputation of local grassroots government is divided into three dimensions: cognition,emotion and behavioral tendency.The policy and administrative services,government performance,and government integrity determination will have an impact on the reputation of local grassroots government,and different dimensions.The impact is different.The seventh part is mainly discussed.Based on the interviews,the authors discuss the initial research hypotheses on the results of the empirical research and interviews,and appropriately put forward some suggestions for the local grassroots government in the ruling,in order to assist the grassroots government in China to improve the reputation management level.