TV And The Daily Life Of Women In Minority Villages In The New Media Environment

In recent years,the rapid development of the Internet,computers,mobile phones and other information terminals under the coverage of the Internet is also widely used,the new media environment,although mobile phones have been in minority areas of the village popularity,but television is still the most important medium of women's daily life.The situation of tv in the countryside has not changed,combined with the change of the media environment in the new era,observing the viewing behavior of ethnic minority women,analyzing the influence of their daily life by TV and new media,and so on making suggestions on the mode of transmission of local television stations,especially national language channels,is the research context of this paper.Using the method of field investigation,this paper selects Dadenghan village of Ruili City,Yunnan Province,from the perspective of ethnic minority women,with the new media environment as the background,through the observation of the viewing behavior of women,analysis of their viewing characteristics and the impact of television on their daily life,on this basis,put forward thinking on the distribution of TV content in minority areas,the transmission mode of sub-language and the national cultural heritage.Through the investigation,the author found that most of the women have mobile phones,but because of the low level of Chinese characters,the use of mobile phone functions is very limited,television and mobile phone overlay use is currently the main channel for obtaining information.In the new media environment,tv has had different degrees of influence and change on their cognitive style,family relations,national culture and personal expression.Local television stations should take the initiative to adapt to the changes in the new media environment and take the needs of the main television audiences in ethnic minority areas as the basis for reform and innovation to promote stability and harmony in Yunnan border areas.The paper is made up of four parts,the first part of the thesis introduces the village situation of Dadenghan village,the basic situation of women in the village and the media environment in the demographic sense;The second part analyzes the viewing environment and viewing characteristics of women in Dadenghan village;The third part analyzes theinfluence of TV on the daily life of women in the Dadenghan village from all levels.;The fourth part puts forward the thinking on the media contact and tv communication of the contemporary minority women.