A Study On The Flattening Path Of The Grassroots Propaganda Work In The New Media Era

Propaganda is an important part of the overall work of the Chinese Communist Party and the state,serving the party and the country's various undertakings.The party's grassroots propaganda work is an important part of the party's propaganda work,and the most closely linked with the masses.In the new media era,the party's grassroots propaganda work efficiency by the impact of the information environment facing difficulties,had to innovate work,flat reform.There are many studies on the government flattening at home and abroad,but the research on the flattening of the grassroots propaganda work has not yet appeared.This paper mainly studies the practice of flattening reform in order to improve the efficiency of grassroots propaganda work,and find out its path form.And analyzes the problems that arise in the process of flattening the grassroots propaganda work.Finally,it tries to discuss and discuss the path of the party's grassroots propaganda work.The text of this paper is divided into five parts:The first part is the new media era of grassroots propaganda work path selection analysis,define the relevant concepts,It points out the realistic dilemma faced by the grassroots propaganda work of the Party in the new media era,and the path of the grassroots propaganda work,which needs to get out of the real dilemma,choose the path of the flat reform and explain the basis of the path selection.The second part is to sort out the historical evolution of the Party's grassroots propaganda work.Through the historical experience of the early propaganda work of the party to sort out the party's grassroots propaganda work in the course of practice,consistent with the characteristics of flat organization.Pointing out that the new media technology in the party's grassroots propaganda work to bring challenges,but also to the party's grassroots propaganda work flat opportunities.The third part is to sort out the practical experience of the grassroots propaganda work of the grassroots propaganda work,and analyze the path form from the three aspects of the function,construction mechanism and working mode of the grassroots party organizations.The fourth part is to analyze the problems existing in the process of flattening the grassroots propaganda work.The root cause of the problem is the contradiction between the traditional bureaucratic organizational culture and the flat organization.The fifth part is the suggestion of the path optimization of the grassroots propaganda work in the new media era.According to the requirements of the party's grassroots propaganda work flattening,it is necessary to adhere to the three principles to optimize its flattening path.We should start the optimization mechanism from three aspects and formulate the corresponding optimization plan.