Research On The Public Management Innovation Of The Whole Region Tourism Government In Jingan County

In 2010,affected by covid-19,China’s tourism industry suffered heavy losses and became a "disaster area".With the initial achievements made in the prevention and control of the epidemic in China,the tourism industry after the "extreme cold period" will rebound rapidly.Compared with the usual situation,the travel of tourists will change,and the weekend tour in the neighborhood will become the mainstream of the tourism market.In order to boost tourism consumption,jiangxi provincial government issued a document to encourage the implementation of a 2.5-day weekend flexible schedule in the second quarter of 2020,and actively guide cadres and employees to go out for leisure on weekends.This also means that the development of region-wide tourism will face new challenges and opportunities,and improving the quality of region-wide tourism has become the key.However,if we want to improve the quality of whole-region tourism,we cannot do without the full play of the government’s public management function.Therefore,it is very necessary to study the innovation of whole-region tourism government’s public management.This article selects JingAn county as study area,the first travel JingAn county global public management present situation analysis,proposed the government supporting services lag,regulatory supervision mechanism is not solid,for the convenience of huimin measures,the co-construction and sharing atmosphere is not strong,tourism professional talents are scarce,and push the problem such as slow tourism major projects,on the basis of service-oriented government theory,green growth theory,national governance system,and the modern theory of governance related theoretical basis,adopt the methods of literature research,questionnaire investigation,analyze the reasons to the problems,It is concluded that the global tourism concept transformation is not in place,the government,the socialization of public service system is not strong,industry management departments to coordinate regulation,financial capital limited,travel five aspects such as the lack of high-level talents,the article fifth chapter in the global tourism development at home and abroad for reference,the government’s public management practice and experience,in the sixth chapter attempts to public management since the development of global tourism JingAn innovation put forward:To build the public service to the system,the introduction of effective social management,improve the strengthening domain market supervision,establish and improve the whole domain development mechanism,concise global tourism image shaping,innovative measures for supporting the tourism industry chain,in order to speed up the global tourism JingAn quality promotion,to create national level demonstration zones of global tourism at an early date.Finally,the paper reveals the conclusion of the study and points out the shortcomings and the direction of further study.