Research On Influencing Factors Of Residents’ Willingness To Use On Smart Community Network Platform

With the advancement of the "Internet+community" action plan,a smart community network platform has emerged in the upsurge of community modernization.The smart community network platform is an application for community residents to provide a series of online services for residents Procedures,including community WeChat public account service,community WeChat applet,community service APP,community electronic resident card,smart cloud community platform,etc.The smart community network platform has changed the way of traditional community service and community governance to a certain extent,but while it leads new changes,how to achieve its sustainable development is more worthy of our consideration.From a practical perspective,the smart community network The construction of the platform is meaningful only if it is accepted and used by residents.Based on the residents ’willingness to use the smart community network platform,this article studies the key factors that affect the residents’ willingness to use,and aims to build a resident-centric smart community network platform to further improve the level of community intelligence.Based on the UTAUT model and the construction of China’s smart community,this paper appropriately expands the original model,adds two variables of perceived cost and perceived trust,and constructs a model of influencing factors for the willingness of the residents of the smart community network platform to use in this paper And put forward seven research hypotheses.Collect data by issuing questionnaires,use SPSS20.0 to perform reliability and validity tests,descriptive statistical analysis,correlation analysis and multiple linear regression analysis on the questionnaire data,and verify the research hypothesis based on the results of empirical analysis.The results show that there is a positive correlation between performance expectations,social impact,promotion factors,perceived trust and residents’ willingness to use,and a negative correlation between perceived cost and residents’ willingness to use.Among them,perceived trust is a new variable to residents’ willingness to use The impact is most significant,and the hypothesis that residents’ expectations of the community network platform will affect their perceived performance expectations has been tested.The direct impact of the expectations of the efforts on the residents’ willingness to use has not passed the test.Finally,based on the results of the empirical analysis,the original model was revised,and a model of influencing factors of residents’ willingness to use the localized smart community network platform was constructed.This research has certain theoretical and practical significance.It focuses on the residents of the community,and at the same time increases the two variables of perceived cost and perceived trust on the basis of the original model.Through empirical research,the factors affecting the residents’ use of the smart community network platform are analyzed and innovative exploration is suitable for the development strategy of China’s smart community network platform,and provides a reference for the development of smart communities.