Research On The Mobilization Strategy Of Central Committee Of The Communist Young League Based On Socialized Networks

In the web3.0 era,social oncology,online carnival,and online participation have formed a strong network mobilization momentum.The single-necklace organization mobilization in the regiment organization system is obviously not applicable to the social network field.There are some innovations in the form,but the spiritual essence of the Internet has not been grasped in the application of the strategy of network mobilization.web3.0 uses social networking as the main mobilization network environment,which is both an opportunity and a challenge for league organizations.Carrying out network mobilization and advancing the work of the internet masses is a good opportunity to build a new network of youth league relationships.The prevalence of subcultures with significant characteristics of the Internet community,such as "skewer culture",“spoof culture","house culture","secondary culture",etc.Subjective consciousness strengthened,new media matrix of the Central Youth League had to switch strategies and adjust their identities to participate in youth mobilization.The mobilization environment of the social network field has brought new challenges to the work of the Communist Youth League in mobilizing mobilization members and young people and carrying out network mobilization In this context,as an advanced mass organization formed by the Chinese National Party to lead the majority of youth,the Communist Youth League must quickly adapt to the new mobilization environment,so what is social network mobilization?new media matrix of the Central Youth League What mobilization strategy has been used in its new media matrix?Why use these strategies?What's the problem?The main body of the text is divided into three chapters.The first chapter defines and explains the related concept theories.First,it explains and sorts out several related mobilization concepts,and then explains the mobilization strategy.The second chapter summarizes the specific strategies of social network mobilization through the study of the new media matrix of new media matrix of the Central Youth League.The third chapter discusses some of the problems presented by the strategy in conjunction with the social mobilization strategy of new media matrix of the Central Youth League,and puts forward strategic optimization suggestions from the perspective of new media operations,content content grasp,and bridging the gap between the subject and the object.This article finds that the current main mobilization strategy of new media matrix of the Central Youth League includes creating a close-to-people design,personalizing communication,working with opinion leaders of youth groups represented by youth idols to use it for their own purposes,and publishing a large number of interest-oriented content for youth groups Focus on creating a new media matrix under Internet thinking to cover youth as much as possible and emotionally mobilize youth groups to gain recognition.These strategies also have some problems.The authority of the Central Committee of the Youth League is inevitably challenged by the youth group.Excessive youth interest-oriented content is contrary to its original intention to spread values.In personalized communication,the political "Menghua" encountered cold,and was eventually dissatisfied and protested by the youth group.The social network field has brought great challenges to the mobilization work of the Central Committee of the Communist Youth League.At present,there is still a lot of room for improvement in the social network mobilization strategy of new media matrix of the Central Youth League.