Study On Leisure Behavior Intention Of Professional Women In Luoyang Based On The Theory Of Planned Behavior

With the rapid development of economy and the rapid development of science and technology,people's material living standards are improving,while the pace of life is getting faster and faster.A strong sense of life compactness makes people eager for leisure.As an important group of society,women's physical and mental health is not only related to their own happiness,but also to the health of each family and even social harmony,so the importance of leisure for women is more prominent.Because of the dual burden of family and work,professional women often bear a lot of psychological pressure,and more eager to pursue leisure life,in order to relieve the physical and mental pressure and improve the quality of life.In order to improve the leisure living environment and quality of life of professional women,this study intends to take Luoyang professional women as the research object,based on the theory of planned behavior,using the combination of qualitative and quantitative research methods to analyze the influencing factors of leisure behavior intention of professional women.First of all,through the summary of the literature,this paper completed the research review of women's leisure and leisure behavior intention,and defined the concept of leisure behavior,behavior experience and professional women;then,through the induction and deduction of the relevant research on the theory of planned behavior,on the basis of this theory,the behavioral experience variables were added,and the behavioral attitude,subjective norms and perceived behavior control were established Finally,by combing the theoretical scale of planned behavior,a questionnaire of leisure behavior intention of professional women was designed,and data collection was carried out.532 samples were analyzed by SP23.0statistical analysis software,and the following conclusions were drawn: 1.The research model of this study explains 42.1% variance of behavior intention,which has a good performance Explanatory power;2.The influencing factors of professional women's behavior intention are behavior attitude,subjective norm and behavior experience,all of which havepositive effects;3.There is no significant relationship between professional women's perception behavior control and leisure behavior intention;4.There is significant difference between different educational background and professional women's leisure behavior intention.It is suggested that the government should strengthen leisure publicity,leisure enterprises should increase investment in product research and development,and enrich leisure activities.