Research On The Optimization Of Tourism Public Service Supply Mechanism Of Huidong County

Huidong county is endowed with unique tourism resources,rich in natural tourism resources and rich in cultural tourism resources.After years of development,tourism has gradually formed a certain scale,the number of tourist reception and tourism revenue is increasing year by year.But there are many problems in the process of tourism development.Among them,there is a serious lack of public service in tourism in Huidong county,and the supply level is low,which does not match the demand of tourism development in Huidong county.As a matter of fact,tourism public service covers all basic elements of tourism and is an indispensable link in tourism activities.In the context of the development of China's regional tourism,the improvement of tourism public service is not only the inevitable choice of the new era of mass tourism,but also the internal requirement of accelerating the transformation and upgrading of tourism,improving the quality and efficiency.At the same time,tourism public service is one of the core contents in the construction of tourist destinations,and also directly related to tourists' satisfaction with tourist destinations.On the basis of referring to relevant theories and combining with the reality of the development of tourism public service in Huidong county,this study conducted a systematic study on the optimization of the supply mechanism of tourism public service in Huidong county by comprehensively applying various research methods.The main content is embodied in the following four parts:First of all,from the aspects of theory and concept of carding,this research combs and analyzes the related research achievements at home and abroad on public goods,public service,tourism public service,supply mechanism of public service,focuses on illustrating the related basic concept,elaborates the core content of the public product theory,new public management theory and the new public service theory,and defines the characteristics of tourism public service as well as the type and form.Secondly,this research has carried on the comprehensive analysis and research to the present situation of the supply mechanism of tourism public service of Huidong county.Starting from the supply subject,supply object,supply mode and supply operation guarantee of tourism public service,this research makes an in-depth and detailed analysis on the supply content,supply mode and supply operation guarantee of tourism public service in Huidong county.Furthermore,based on the status quo of the supply mechanism of tourism public service and the analysis result of the satisfaction survey of the supply of tourism public service in Huidong county,this research analyzes the reasons that hinder the effective supply mechanism of tourism public service in Huidong county from three aspects: single supply subject and supply mode,a lack of content and level of supply and insufficient operation guarantee.Finally,aiming at the existing obstacles of the effective supply mechanism of tourism public service in Huidong county,this research puts forward countermeasures and suggestions on the optimization of the supply mechanism of tourism public service of Huidong county respectively from giving play to the role of different supply subject,optimizing supply content,innovating supply mode and strengthening tourism operation guarantee of public service supply.