Study On The Optimization Of Government Functions In The Development Of Red Tourism In Yan'An City

Tourism industry can radiate and influence the development of politics,economy,culture and other industries in a region.It is a comprehensive industry with driving effect.The history of Yan' an period has an important position and significance in the long river of China's revolution.It also retains a lot of red tourism resources.In recent years,Yan' an red tourism has developed rapidly,and the sites,memorials and red revolution have been gestated Ann spirit attracts tourists from all over the country and even from all over the world.This is an opportunity for Yan' an to develop its urban economy and improve its urban construction.However,due to the rapid development of red tourism and the failure of the government and the market to respond in a timely manner,there are still practical problems such as the confusion of the tourism market,the shortage of some public products,and the destruction of scenic spots and ecology.In order to make the red tourism industry develop healthily and drive the development of Yan' an better,these problems need to be solved urgently Solve.As the guide of the development of tourism industry,the government departments are responsible for guiding the healthy development of tourism industry,planning the development direction of tourism industry,planning the tourism routes,managing the tourism market,developing and maintaining tourism resources,formulating publicity and promotion plans,and supervising the smooth operation of the tourism market.All these work should be completed under the guidance of the government.In recent years,Yan' an municipal government has also made a lot of efforts for this purpose.In order to promote regional tourism,it is necessary to build a red cultural tourism corridor including seven districts and cities,aiming to create a tourism brand of "Yan' an spirit will shine forever",establish a red revolution education base,so as to enrich the connotation of red tourism and expand the scale of tourism;it has developed a series of red cultural tourism products to conform to red education In order to ensure the hardware facilities for the development of red tourism industry,we should vigorously carry out urban construction,improve transportation,accommodation and urban public facilities.In terms of supervising the tourism market,we have also formulated various countermeasures,such as the establishment of law enforcement teams and the improvement of safety facilities in scenic spots.Although Yan' an municipal government has responded to the trend of red tourism explosion in recent years,there are still some deficiencies in the performance of some government functions,such as insufficient attention to red tourism,imperfect management system,lack of basic handouts,red resources and red products to be developed,and lack of red tourism professionals.In order to build Yan' an high-quality red tourism market and establish an orderly development visit system of Yan' an revolutionary holy land,Yan' an municipal government,as the person in charge and guide of tourism development,should seize this development opportunity,optimize government functions,improve working methods,and formulate more policies and programs conducive to the development of red tourism;the government has enough development space for the city brought by red tourism We should pay attention to it,encourage market autonomy and make the enterprises in the tourism industry play a role;improve infrastructure and related city construction;reasonably develop red tourism resources;establish a systematic talent supply system to build a professional and high-quality tourism practitioners;improve the market supervision mechanism,effectively and effectively supervise the normal operation of the tourism market,and promote the red tourism in Yan' an City Tourism continues to develop.With the increasing influence of red tourism on the economic and cultural development of Yan' an City,the government of Yan' an City should urgently solve the following problems: what role should the government play in the development of Yan' an red tourism,what kind of route should be planned,what kind of policy should be formulated,how to effectively supervise the market,and how to correctly play the government's functions.This paper expounds the current situation of the development of red tourism in Yan' an City,summarizes and analyzes the existing problems in the performance of government functions in the development of red tourism industry in Yan' an City,and puts forward suggestions for the optimization of government functions in the red tourism industry in Yan' an City,aiming at promoting the optimization of government functions in Yan' an City and promoting the red tourism in Yan' an City Good and faster development.