Research On Government Management Strategy Of China's Postal Industry In The Transition Period

Since the "Twelfth Five-Year Plan",China's postal industry has developed rapidly,and the average annual growth rate of postal business volume and business income has exceeded 20%(as an important part of the postal industry,the annual growth rate of express delivery business exceeds 40%).Increasingly,the whole industry is developing well and the market potential is huge.The postal industry has played an active role in reducing circulation costs,supporting e-commerce,serving production and life,and expanding employment channels.It has become an important industry and a new growth point for China's national economy,and has repeatedly been used by governments at all levels,the public,and capital.The market is concerned,but since 2017,the unstable factors of express delivery have gradually emerged,and the industry has encountered a “bottleneck” in development,which is difficult to break through.Under this circumstance,the reasons for the occurrence of the “bottleneck” are studied to guide the industry's main body to recognize the current industry development trend,to innovate the existing development model,and to effectively guide and manage the market strategy by the government,which has been highly valued by the industry and the academic community.Postal enterprises and express delivery enterprises are the two main types of the postal industry's largest volume,and each has its own characteristics.This paper selects postal enterprises(including EMS)and express delivery companies as two lines,from emergence to independent development to convergence.It shows the development of China's postal industry in different periods.At the same time,it introduces the different measures taken by the government in the industry supervision in the corresponding period,sums up two important upgrades and transformations in the development of China's postal industry,and once is the transformation of postal enterprise reform.In another period,the postal and express delivery companies broke through the single delivery business and developed the transition period of the multi-service business.Through a large amount of data display and analysis,itcomprehensively reflects the development status,mutual relations and future development trends of various entities in the industry.In view of the current slowdown in the growth of the industry and the increasingly prominent factors of instability,the exploration of the internal and external factors that cause problems arises from the “grassroots” foundation of the early free development and free competition in the industry.The development of regulatory pressure on the relevant government departments,the emergence of new business formats in the field has caused the industry boundaries to become increasingly blurred,etc.,to analyze the "operational mode" factors,"low-cost competition" factors,"e-commerce" factors,"new" The factors of the development of the industry,as well as the representative "bird fight","general secretary visits the courier brother" and other hot events,explore the causes behind the incident and the links between the various elements.Through the analysis of the reasons,field research and other methods,find ways to solve the problem.The article believes that China's postal industry has entered the stage of need to transform development mode,and it is urgent to upgrade and transform.Government departments should identify their own positioning,clarify the division of responsibilities,and take effective measures to prevent and face development in a timely manner in light of the actual development and characteristics of the industry.The potential unstable factors,plan well,implement well,and implement various measures for the supervision,regulation and guidance of the industry development.Facing the impact of the new economy,new subjects and new business models on the development of the industry,we can learn from their similar practices and experiences through similar situations and environments in different industries;strengthen the delivery of safety supervision to further clarify the scope of the industry and clarify the various industries.Responsible for the main body of responsibility,improve and perfect the division of labor system and cooperation mechanism among government departments;guide,standardize and manage the industry market with new ideas and new methods;use more advanced scientific and technological means to promote more efficient supervision,more Take measures to make the postal industry continue tooperate on a healthy track of health,stability and development.