A Study On The Relationship Between The Subjective Experience,Experience Value And Sports Behavior Intention Of College Student Sports Volunteers

With the comprehensive deployment of the national health strategy,the continuous attention of the whole society and the awakening of personal health awareness,college students' physical health promotion has ushered in a new era.Insufficient amount of physical activity is a cause of college students' physical health problems,and weak intention of physical behavior is one of the important causes leading to insufficient physical activity.Therefore,improving the intention of physical behavior of college students will directly or indirectly enhance the formation of physical behavior,thereby improving Physical health problems of college students.In participating in the service of sports events,college students can watch exciting games,contact sports stars,feel the atmosphere of the scene,etc.,and obtain a different experience process,which may have a positive impact on their sports intentions or behaviors.The subjective experience and experience value of university student volunteers is an important psychological process for measuring and evaluating the volunteer service process of sports events,and it also has an important impact on university students' sports behaviors and intentions.Therefore,this study takes the subjective experience,experience value,and sports behavior intention of college student sports event volunteers as the research element,and explores the relationship between the subjective experience,experience value,and sports behavior intention of college student sport volunteers,in order to enrich the theoretical research of college students' sports behavior intention And provide practical advice to relevant departments.In this study,671 university volunteers were selected from different types of sports events held in surrounding areas such as Shanghai,Anhui,Jiangsu,etc.,and the relevant theories and research hypotheses were verified through questionnaire surveys,in-depth interviews and field surveys.The original hypothesis,the specific main conclusions are as follows:(1)There are differences in the subjective experience,experience value,and sports behavior intention of volunteers of different college students.In general,the reasons for this phenomenon are mainly attributed to individual factors and social factors,among which individual factors involve gender,age,motivation for participation,education level,etc;social factors relate to the scale of the event,job status,quality of organizational management,etc.factor.(2)Both the subjective experience and the experience value of college sports volunteers have a significant positive impact on the behavior of sports,but there are differences in the degree of influence in each dimension.Undergraduates' voluntary service in the event,understanding the motivation of college students' participation and the reasonable allocation of posts will promote college students to have a good subjective experience.At the same time,providing professional pre-job training and a good reward mechanism will enhance the value of college students' experience.The formation of behavioral intentions is of great help.(3)The subjective experience of volunteers in college sports events has a significant positive impact on the value of the experience.In the event volunteerservice process,college students can obtain a good subjective experience from the existing event service experience,and often can obtain value affirmation,self-satisfaction,harvest friendship,etc.from the entire service process to obtain higher quality experience value.Therefore,in the actual service process,it is necessary to pay attention to the subjective experience of college students,which can not only enhance the value of the experience,but also help the formation of sports behavior intention.(4)Experience value has part of the mediating effect in the process of subjective experience affecting sports behavior intention.Subjective experience can directly affect sports behavior intention,and it can also indirectly affect sports behavior intention through the mediating effect of experience value.This reminds relevant personnel to continuously improve the quality of experience value on the basis of subjective experience,not only the individual spirit.Needs,but also need to consider the actual material security,this can form a greater synergy to the formation of sports behavior intentions.