Research On The Development Strategy Of Legal Internet Platform In DH

With the coming of the Internet plus Era,all industries use the Internet for business upgrades.And the rise of legal services in the Internet industry.There are many needs regarding the law and related industries,with the coming of the era of law popularization in China.Which output content and provide services through Internet platforms,lawyers and law firms have become the general trend which have Third platform.In China,foreign service agency which is about Internet legal are not allowed to enter.With 2016 coming,more and more Chinese service agencies were about Internet legal.The business model copied US legal services originator-Leglzoom.DH’s traffic ranking is the top three in legal services ranking.Although the dynamic environment of the Internet faces opportunities and challenges,they succeed in strategic transformation to keep their lead,its successful experience can be used as a template,which is worth in-depth research and reference.This article uses the PEST tool to conduct a comprehensive analysis of the external environment of company DH,And uses dynamic capabilities to evaluate its internal environment.At the same time,analyze the company’s current situation and operation with the SWOT matrix.Research shows which DH company that was established in 2004 gains profit model through three strategic transformations.It uses demographic dividend to rebuild a new platform;it uses consulting and light law services to increase the stickiness of lawyers and users.Through QSPM model,they quantificationally assessed of alternative strategic options and finally selected strategy of growth transformation strategy.To ensure the success of strategic transformation,they need to do these: it trains employees’ learning ability;it set up a business training framework;it set up information management channels,identify important and effective information;it establish public relations department,pay attention to and maintain corporate image.DH company takes growth strategy and promotes dynamically capabilities to solve difficulties encountered,during development.Which deeply study three cases of DH’s strategic transformation and research improvement of dynamic capacity,is unique meaning for Internet medium-sized and small enterprises to promote strategic in China.